Universitas Indonesia Conferences, The 8th International Symposium of Journal Antropologi Indonesia

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The Anthropology of Tomorrow; A Perspective on How Anthropologist Can Contribute to Business World.
Nastiti Dewanti Basudewa

Last modified: 2022-06-03


Anthropology was born as a tool and knowledge to define the indigenous community. Then it developed into an understanding of actors in the urban community. It is a study of the past and present. Meanwhile, business has the urge to project the future, what to build, and what to expect. Anthropologists, with their ability to grasp the understanding of human beings and their community, found business as an uncertain world with so many challenges. The challenge for anthropology today is how to communicate our value to the business world. Gaps between common knowledge about anthropology and the effort of translating the thick description into a business framework have been a forceful motivation for Anthropologists to adapt, build a network, and take multidisciplinary methods to survive. This paper wanted to give perspective on how impactful anthropology knowledge is in the business world and how the Anthropologist can contribute to that. keywords: Business Anthropology, Adaptation, Method, Network, Multidisciplinary.

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