Font Size: 

The true validation of each issue carried by media texts lead to confusion in the process of interpreting the message. There lies confusion between the director as the storyteller and the audience as the evaluator of a story. This article discusses the audience’s interpretation of an experimental documentary ‘Can Palm Oil Help Jungle?’ which implemented the Auteur Theory approach by Wesley Chan as the auteur. The relevancy between the indicators of Auteur Theory and the audience interpretation are analysed specifically based on the diction indicator. A focus group discussion was conducted via three groups (twenty-seven Net Generation informants) at the Institute of Higher Learning on the experimental documentary ‘Can Palm Oil Help Jungle?’. The discussion focuses on how the Auteur Theory is applied throughout the experimental documentary in identifying the characteristics (style and theme) of the director based on four aspects; emotion, psychology, sequences and moments. Findings revealed that the implementation of Auteur Theory throughout the experimental documentary is highly relevant in providing comprehensive understanding of the plot. This justifies how the transformation of social technologies and the impact of extensive and open information have influenced the interpretation of the net generation to view Auteur theory as a relevance tool between audience as the evaluator of the story and the director as the storyteller in new normal. Keywords: visual narrative, experimental documentary, interpretation, focus group, audience analysis, Auther theory, new normal, ‘Can Palm Oil Help Jungle?’.