To get out of the group of lower middle income countries, a necessity for Indonesia to develop a growth model of sustainable economic development, which means that the aspect of productivity while aspects of creativity and innovation to produce high added value. Creative economy is an ecosystem that has a relationship of interdependence between the creative value chains, not just related to the creation of economic value added, but also the creation of added value in the social, cultural and environmental; so that the creative economy can also improve the quality of life of Indonesia. There are four objectives of the study, namely: 1) determine the factors issues that may affect the achievement of strategic objectives of creative economic development in the area, 2) produce a strategy that must be implemented to achieve the strategic objectives, 3) to identify the parties or players linked to the achievement strategic objectives, and 4) produce policy recommendations that need to be made and implemented to solve the problems. Noting characteristic of the creative industrial group in the ecosystem of the creative economy, the development of creative industry cluster is more properly approached through the development model of competitiveness with the approach resourced based approach.

Based VRIO Test (Value, Rarity, Imitability, Organization) and Capability of Creative Economy is classified into a creative economy that has the advantages of transient (temporary competitive), namely economic creative animation, architect, design, photography, music, research and development, interactive games, movies, advertising, information technology, television & radio, video. While the creative economy has a competitive advantage that has not been optimized (unused competitive advantage), namely: creative economy handicraft, culinary, fashion, publishing, performing arts and visual arts. Build competitiveness could be achieved through competitive strategy: the districts of the core competencies.

The role of the creative economy in the national economy can be seen from several aspects. First, the creative economy contributes to sustainable economic growth for its creativity and ideas are a source of renewable energy. Second, the creative economy plays a role in encouraging the growth of other sectors through the provision of inputs to other sectors or the use of inputs to other sectors in its production activities. Third, the creative economy is able to produce high value added products, which are not only functional but also has the meaning thus improving quality of life. Not only contribute to the economy, the creative economy also contribute to strengthening the image and national identity, strengthening social tolerance, the reduction of social and economic inequalities that exist in society, increase the utilization of local raw materials and environmentally friendly, increasing the role of women in development and encouraged the development of creativity in general.

Key words: creative economy, regional competitiveness, industry cluster, resourced based approach, VRIO, innovation.