The purpose of this study was to describe "the war" rhetoric in Islam Nusantara. Islam Nusantara is an assimilation of cultures that occured in Indonesia since Islam came to the archipelago. But in a text produced in social media, a lot of pros and cons regarding the practice of cultural assimilation with Islamic values. The text of each other to make the argument, so it's like being at war to persuade the reader. The author uses a qualitative methodology to analyze the rhetoric about the texts. The result showed that the text of the war occurred because of differences in perspective created by the structure of the Islamic organizations in Indonesia.

Keywords:  Discourse analysis, Rhetoric, Social Media