The COVID-19 pandemic has incentivized several nations to implement digitalization initiatives across various sectors, as a means of expediting their developmental goals. It has brought significant changes in many aspects of life in the digital era, both positively and negatively. In the digital era, information, and technology have developed massively and have had a direct impact on human life, resulting in a digital culture that is how people use digital technology and the internet in their daily lives, including how they communicate, access information, and seek entertainment. One negative impact due to this change is the emergence of hustle culture. Hustle culture makes people push productivity without limits, and economic success is the ultimate goal in their lives. Digital culture triggers the occurrence of hustle culture due to the ease of access and information related to work that can be done anywhere and anytime. Hustle culture becomes a new threat to human security, especially in mental health and social aspects, because of the imbalance between work and personal life. Significant action is needed to solve this problem. This study aims to explain that hustle culture is an international threat to human security and elaborate on policies that can be taken to prevent it. This study seeks to discover how the impact of hustle culture can become an international threat in the digital era and the development of policies to counter the threat of hustle culture. To answer these questions, this paper uses Katzenstein's norm-making framework and the concept of human security. This study uses qualitative methods with data collection techniques through literature studies. In this study, data is processed using descriptive analysis methods. This study found that hustle culture has emerged as an international threat to human security, supported by the construction of ideas regarding how to overcome this problem generated by institutions such as the European Union Parliament and the collective identities of countries that have concerns about hustle culture, such as Germany, France, Ireland, Portugal, and some other countries. It is also found that policy developments to counter the threat of hustle culture vary in each country. The results of this study are expected to provide an understanding of the potential impacts generated by the threat of hustle culture on human security in the digital era. The findings of this study will have important implications for the global society and countries around the world because issues related to human security that may arise due to hustle culture are not just domestic issues but also a global threat. By understanding strategies for mitigating risks associated with security developments, opportunities can be created to protect the international community from threats to human security in the digital era.

Keywords: Digital Era, Global Society, Human Security, Hustle Culture, International Threat.