Water is a key natural resource needed for urban human life. It has a significant role to ensure the survival of urban communities. The conditions of urban water are continuously deteriorating due to external changes among others are uncontrolled rapid urbanization, high population growth, climate change impacts and increasing economic activities. These conditions led to the unmet the target of fulfilling water rights in terms of quantity, quality, continuity and affordability. On the other hand, the current urban water management system is still implementing traditional approaches emphasizing on physical infrastructure construction and fragmented governance. The traditional approach will not be able to address the future challenges and dynamic changes of urban water systems. This research aims to develop a dynamic governance model in urban water governance. The research approach uses qualitative method by using Soft System Methodology (SSM) to develop the conceptual models of dynamic governance toward sustainable urban water management in metropolitan area. Research results are the conceptual models of dynamic governance in urban water management at policy hierarchy process starting from policy, organizational and operational levels to achieve the goals of sustainable urban water management. The conceptual models are described through the pathways of activities based on the interaction of three main elements of dynamic governance which are capabilities, organizational culture and adaptive policies. Furthermore, the dynamic governance models are adapted through the formulation of implementation strategy in Kawasan Perkotaan Cekungan Bandung as a case of fast-growing metropolitan area in Indonesia.