Universitas Indonesia Conferences, Asia Pacific Business and Economics Conference

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If there is an easier way, why choose the hard way? (Case Study on the Ticketing Usage in Bogor Station)
eka hastawati, Riyanto Riyanto

Last modified: 2017-12-22

Abstract


PT. Jabodetabek Commuter Line continuous to push passengers of Jabodetabek train (KRL passengers) who still use Tiket Harian Berjaminan (THB) to switch to Multitrip Card (KMT) which is more practical and efficient. However, in 2016, there are still 42% of KRL passengers who use THB. It is hypothezied that to obtain KMT, passengers must purchase it at a relatively expensive price, which is IDR 50.000 (KMT price is IDR 20.000, and the balance of the card is IDR 30.000). In addition, the provision of settling minimum balance in the KMT of IDR 13.000, isalsoconsider as another factor that make passengers seem to be reluctant to use KMT. This study aims to analyze the policies that can encourage KRL passengers using THB to switch toKMT. Two policies (i.e giving KMT for free and discounting KMT price by 50%) have been conducted using experimental economics study of 100 KRL passengers at Bogor Station. The empirical results show that the policy of discounting KMT prices by 50% and giving the KMT card for free will encourage the KRL passengers to use KMT effectively. However, giving KMT card for free will make passengers disrespect the KMT.


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