Font Size: 

There is a discussion related to memes on social media, regarding the policy of limited dinner-in time by online news portals as an implication of the policy of PPKM in 2020-2022, by the government of Indonesia. One of them was published by Kuyou.com in July 2021, giving rise to stereotypical assumptions and mixed views on restrictions. In other words, that meme related to the COVID-19 policy gives the impression that people's activities have become very limited. Also, those memes contained the netizens' paradigm of PPKM policies, resulting in over-expressed responses from a lack of socio-cultural mobility and bad economic effects, which is relevant to the non-oral folklore definition. The author uses the method of analyzing the content of memes and the content of articles from Kuyou.com in the period of April 2022, by looking at the structured context of the memes and processing results created by the online news portal. The final significance of the author's study gave rise to the function of memes as a new way to express non-oral folklore, in the form of memes and responses provided by online news portals.

Keywords: meme, stereotypical, PPKM, content analysis