Universitas Indonesia Conferences, The 8th International Symposium of Journal Antropologi Indonesia

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Exploring the choice of identity during the Covid-19 Pandemic in Social Media
Hardian Eko Nurseto

Last modified: 2022-06-06


The massive outbreak of Covid-19 has forced people to keep their distance from each other. In Indonesia, #dirumahaja became a social campaign that encourages all Indonesians to stay at home and be productive from home. Home which had only been perceived as a space for shelter and rest has become a place of production as well as leisure for its residents. Working activities, school, hobbies, and even leisure, had to be done at home during the pandemic. As a result, new phenomena have emerged in the home, such as how a living room became a classroom for kids, the dining table turn into a work desk occasionaly, to the increasing variety of cooking activities at home (Lidwina, 2020). In this research, we look into the cooking activities carried out by several informants in their houses during the Covid-19 pandemic. For instance, how several informants have explored the creativity of food making, experimenting various cooking techniques through multiple technological applications, as well as the emergence of new interactions between social media users in discussing multiple activities and the meaning of cooking. This research examines the everyday life of eight informants in conducting cooking activities at home and explores their efforts to express their efforts on social media channels. We argue that cooking at home is not only an activity to fulfill daily primary needs in the pandemic era, but also a medium to have and make various choices, such as determining and constructing the identity of each informant, to building small groups in the community through social media.

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