Abstract

This paper analyzes the obstacles and challenges faced by residents and mobility planners in campaigning for plastic waste reduction behavior through the 5 R (Ratulangi, Rakurangi, Rapake Panjili, Raolah Panjili, Ratukara, Ratolak). Reducing plastic waste is a new thing for people in Central Sulawesi because it is still influenced by old habits in waste management, namely the behavior of littering, burning or stockpiling. This study used the following key methods: observation, field notes, in-depth interviews and FGDs. The results show that the problem of handling plastic waste through 5R is conditional, meaning that it is very dependent on the socio-cultural conditions of the region. In conclusion, based on the phenomena obtained, waste management interventions are actually carried out contextually by paying attention to the unique character of each region

Keywords: campaign, plastic waste reduction behavior, and sociocultural phenomena