Universitas Indonesia Conferences, 7th International Symposium of Journal Antropologi Indonesia

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Meme as Media Practice: Seeing Its Usage on Twitter during the 2017 DKI Jakarta Gubernatorial Election
Maria Vina Elmaresa

Building: Soegondo Building
Room: 126
Date: 2019-07-23 01:30 PM – 03:00 PM
Last modified: 2019-06-18


The presence of social media in the life of society has entered many aspects of human life, including the political sphere. Dynamics that occurred during 2017 DKI Jakarta gubernatorial election was colored by the presence of various memes spread across social media such as Twitter. Meme became the medium to deliver the message used by the authors in response to multiple issues that were present during the 2017 DKI Jakarta gubernatorial election. Not only reading it literally, but speech act theory is also necessary to truly understand the meaning of the various memes. Using ethnographic methods, this research shows that the media-based practices made by meme makers are based on their agencies. Furthermore, this study shows that the practice of media by making memes and spreading them on Twitter is a form of political participation in the digital age. The experiences that meme makers possess to serve as a foundation for realizing expression in the form of a political-themed meme.