Wage is an interesting phenomenon in Human Resources Management in terms of amount, ways, and time of payment, as well as in form and sources. In fact, wage is often related to the workers’ performance. Several researches showed consistent influence of wage on performance. Indeed, in several industries, it becomes one determinant of the workers’ performance. Wage is an exchange of service given by the employer. However, in tourism industry, wage may come from the customers, who are the direct user of the service provider. Therefore, in this case, is the concept of wage acceptable in terms of Human resources Management?

The research focuses on the relation between service rewards given by the customer upon the performance showed by the workers. Bunaken Island, located in Manado city, have tourism potential that brings benefits to the surrounding communities. Indeed, the tourism workers along the coastal area, such as those opening inns and travel agencies, as well as renting the supporting equipment, including diving and snorkeling equipment, receive wages as employees but they also receive money as a reward for their performance. It means that the workers do not only get fixed salary, but also rewards that add to their income. The research analyzes the influence of service reward on the workers’ performance, particularly those running the business in accommodation, travel agencies, and tourism supporting equipment.

Based on the focus of the research, the tourism workers in Bunaken coastal areas, especially whose business in providing accommodation, tourism agencies, as well as supporting equipment, became the respondent or the key informants.

Keywords: Service rewards, Tourism workers’ performance.