Last modified: 2019-09-19
Abstract
This study refers to an earlier study that has been done by Iqbal et al., (2017). The purpose of this study was to determine the antecedent of Behavioral Intentions on BCA e-banking users in Lampung. The design of this research is hypothesis testing using primary data obtained by distributing questionnaires directly to the 160 respondents who were using e-banking in Lampung. The analytical method used is Structure Equation Model (SEM). The result of this research conclude that there is a significant and positive effect between Self Service Technology Service Quality and Loyalty. There is a significant and positive effect between Self Service Technology Service Quality and Customer Satisfaction. There is a significant and positive effect between Self Service Technology Service Quality and Behavioral Intentions. There is a significant and positive effect between Customer Satisfaction and Loyalty. There is a significant and positive effect between Customer Satisfaction and Behavioral Intentions.
Keywords: Self Service Technology Service Quality, Customer Satisfaction, Loyalty, Behavioral Intentions, e-banking.