Research aims: This study attempts to investigate the effects of social media on prevention of sports injuries among the millennial’s cohort.

Methodology: This research uses quantitative method using questionnaires. Data are collected from the millennial generation, namely Vocational University students of Indonesia.

Research findings: The results of this study indicate that social media has a positive influence in preventing sports injuries among the millennial generation.

Practical implications: The findings of the study indicate that in the current millennial era social media has a positive role as a medium of education especially in the prevention of sports injuries. This suggests the possibility or the potentials of using social media as the communicative medium by the health and sport authorities.

Theoretical implication: Based on the results of this study in accordance with existing research that social media has a positive impact as a medium of education and communication that is effective in changing the habits of millennial’s in the effort to prevent sports injuries.

Keywords: Sport Injuries, Social Media, Millennials, Industry revolution 4.0