Universitas Indonesia Conferences, The 4th International Conference of Vocational Higher Education

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Opportunities & Challenges For Developing Potential Village Tourism Case Study Of Pagak Tourism Village In Banjarnegara Central Jawa
priyanto darsono hd

Last modified: 2019-09-19


Abstract: Opportunities and challenges for the development of tourism potential in the industrial revolution era 4.0 need to get serious attention from various parties so that the tourism industry in Indonesia can survive and be able to provide benefits to the community. This study aims to explore the various opportunities and challenges of developing the potential of the village of Pagak as a tourism village and present some fundamental issues related to the existence of cultural tourism village Pagak, Purwareja Subdistrict, Klampok Banjarnegara, Central Java. This study uses a qualitative research methodology, based on the tourism village of Pagak in Banjarnegara, Central Java. The results of the study show that in general the potential opportunities of Pagak Village's cultural tourism village are relatively large, such as natural tourism and cultural tourism. Some of the problems include such as not yet optimal quality of human resources, facilities and infrastructure, promotion. This article provides a discussion about the use of digital facilities as an alternative to developing the potential of tourism villages so that they have a positive impact on the community. Efforts in developing tourism village potential cannot be separated from the active participation of various parties, especially the Pagak village community. This study broadens the existing literature on tourism by providing theoretical support relating to the development of tourism village potential. This study also strengthens Riview's literature that the digital era adds to the increasing opportunities for the tourism industry.
Keyword: Tourism Village, Cultural Tourism, Digitalization

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