Universitas Indonesia Conferences, The 4th International Conference of Vocational Higher Education

Font Size: 
Endang Setiowati

Last modified: 2019-03-18


ABSTRACT: This study is aim to examine how the beginner voter use their rational choices to choose the presidential candidates, while the information from social media floods their pages. The number of beginner voters in both presidential and legislative’s election is quite significant, about 8% of total voters in 2019 elections. Beginner voters were prone to be politicized and made into political commodities to boost the popularity and electability of election contestants. One way to influence them is through social media, which is usually less accurate. To analyze the rational choice to individual voter behavior, the rational choice theory will be applied. The methodology of the study will be mix method, both qualitative and quantitative. The qualitative will analyze the messages that were spread out in social media regarding the presidential candidates, by Functional Pragmatic Analysis. The result will be the questions for the quantitative study that is a descriptive survey for beginner voters regarding how rational they choose the presidential candidate. The study is still being conducted. The theoretical implication is to contribute to the development of campaign theory in digital era, while the practical implications are to contribute the politicians to make new campaign strategy using new media.


Key words:   functional pragmatic, rational choice theory, consistent, instrumental, election, Indonesia



A. Fachrudin, "Menyelamatkan Pemilih Pemula," Detik.Com, 3 October 2018. [Online]. Available: https://news.detik.com/kolom/4240110/menyelamatkan-pemilih-pemula. [Accessed 5 December 2018].


D. Andayani, "Ada 5 Juta Pemilih Pemula di Pemilu 2019," Detik.Com, 17 September 2018. [Online]. Available: https://news.detik.com/berita/d-4215354/ada-5-juta-pemilih-pemula-di-pemilu-2019. [Accessed 24 January 2019].


A. Sabran, "14 Juta Pemilih Pemula di 2019 Diharap Tidak Golput," Wartakota Live.com, 6 April 2018. [Online]. Available: http://wartakota.tribunnews.com/2018/04/06/14-juta-pemilih-pemula-di-2019-diharap-tidak-golput. [Accessed 24 January 2019].


M. Wagner, D. Johann and S. Kritzinger, "Voting at 16: Turnout and the Quality of Vote Choice," Journal of Electoral Studies, vol. 31, pp. 372-383, 2012.


A. A. Sucianingsih, "Pemilih pemula dominasi pemilu 2019, apa dampaknya?," Kontan.Co.Id, 15 August 2018. [Online]. Available: https://nasional.kontan.co.id/news/pemilih-pemula-dominasi-pemilu-2019-apa-dampaknya. [Accessed 5 December 2018].


E. L. Damanik., "WHATSAPP DAN PEMILIH PEMULA DI KOTA MEDAN: Partisipasi Politik Era Demokrasi Digital pada Pemilihan Gubernur Provinsi Sumatera Utara 2018," The Journal of Society & Media , vol. 2, no. 2, pp. 81-108, 2018.


E. Setiowati, "Bagaimana Mahasiswa Membedakan dan Memperlakukan Hoax serta Fake News: Studi tentang Mahasiswa Komunikasi di Jakarta," in Jambore Nasional Komunikasi II - 2018 Optimalisasi Sinergi Pendidikan Tinggi Ilmu Komunikasi dengan Industri di Era Digital, Jakarta, 2018.


R. Asri, "Re-Branding Personal Anies Baswedan Di Kalangan Pemilih Pemula" Analisis Isi Kampanye "tweet jahat" Paslon Anies - Sandi pada PILKADA DKI 2017," in Media dan Dinamika Sosial Politik Indonesia - ISBN : 978-602-7369-07-8, Purwokerto, FISIP Universitas Jenderal Soedirman bekerjasama dengan Yayasan Literasi Bangsa, 2018, pp. 93-110.


H. Allcott and M. h. d. Gentzkow, "Social Media and Fake News in the 2016 Election," Journal of Economic Perspectives, vol. 31, no. Number 2 - Spring 2017, pp. 211-236, 2017.


P. Nulty, Y. Theocaris, S. A. Popa, O. Parnet and K. Benoit, "Social Media and POlitical Communication in the 2014 Elections to The European Parliament," Electoral Studies, vol. 44, no. 429e444, pp. 429-444, 2016.


A. McGann, "Voting Choice and Rational Choice," August 2016. [Online]. Available: http://oxfordre.com/politics/view/10.1093/acrefore/9780190228637.001.0001/acrefore-9780190228637-e-79?print=pdf. [Accessed 18 January 2019].


R. J. d. S. Antunes, "Theoretical Models of Voting Behavior," Exedra , vol. 4, pp. 145-170, 2010.


B. Bungin, Metodologi Penelitian Kuantitatif, Jakarta: Kencana Prenada Media Group, 2005.


A. Bryman, Social Research Methods 4th Edition, New York: Oxford University Press, 2012.


R. Kriyantono, Teknik Praktis: Riset Komunikasi, Jakarta: Kencana Pernada Media Group , 2014.