Asian Economic Community, which applied at the beginning of the year 2016, has provided opportunities for Indonesia as part of the investment and business destination to be considered in other countries. The way to be a business part of them is through Small and Medium Enterprises. To bring forward the Small and Medium Enterprises need to be reviewed in terms of external by made government policies which reinforce the Small and Medium Enterprises and in terms of internal is to strengthen the potential of the existing one through branding. This research of branding can be used as references for the Small and Medium Enterprises in developing the concept of branding on their business to be more competitive in the era of Asian Economic Community. The research uses a case study approach to several Small and Medium Enterprises as the Partners of KSPP Sharia Tadbiirul Ummah by applying the theory of branding. The result shows that they do not have uniqueness on their brands even though its product has superiority. Branding of the Small and Medium Enterprises have not yet maximal. Therefore, we do the branding for Several Small and Medium Enterprises as the Partners of KSPP Sharia TadbiirulUmmah as the recommendations of this research.

Keywords— Branding; the Small and Medium Enterprises; the AEC