Background. Global markets and technological developments are a threat to companies in developing products to meet consumer demand. Therefore, in order to survive and succeed in global competition, companies need to produce quality products. That's where creativity is needed, because aryawan are required to be able to provide new ideas as a marketing strategy for products, especially in the field of marketing. The marketing department is one measure of the company's success in being able to survive in this competition. The role of the leader is one of the factors that influence creativity, because the high-quality relationships between superiors and subordinates (Leader-Member Exchange) can help develop creativity that employees have. Previous research shows the relationship between LMX and creativity. this shows that LMX is an external factor that influences employee creativity. High LMX makes subordinates feel obliged to play a role in helping superiors. Subordinates feel that they have an obligation not only in the process of constructive change, but that they have personally to change in the process. With the existence of social exchange theory, we believe that employees can feel responsible for changing to be able to maintain the quality of the relationships they have with their superiors. this research examined felt responsibility as a mediates relationship between LMX and employee creativity.

Methods. In this study, Data were collected from a sample of 220 matched employee- supervisor pairs who were working in marketing division from various organization in Indonesia. Data were collected using questionnaires. Creativity was measured using creativity scale made by Tierney, Farmer, and Graen (1999), Leader-Member Exchange was measured using LMX-7 scale made by Graen dan UhI-Bien (1995), and Felt Responsibility for Change scale was measured by Morrison and Phelps (1999). We collected the predictor and mediator variables using self-report survey and creativity variable was collected using supervisor-rating survey. The data were analyzed using Hayes’ PROCESS macro on SPSS program.

Results. On going process.

Conclusions. This research contributes to creativity literature by identifying felt responsibility as the mediator on the relationship between leader-member exchange and employee creativity.

Added-values. Previous studies found the small corellations in the relationship between leader-member exchange and creativity. Therefore, our study contributed to the literature by showing felt responsibility as the mediator between leader-member exchange and creativity.

Keywords: leader-member exchange; employee creativity; felt responsibility for change; marketing employees.