Ecoliteracy is one of the alternative for the more mainstream concept of environment literacy, which makes the goal of Environment Education. Compared to environment literacy, which focus on transforming the learning of the individuals through schools, ecoliteracy adopts the idea of relationship between living organisms and ecosystems, and relate it with the idea of religiosity or spirituality through various learning mechanism. This research is written as an effort to understand the prospect and the limit of social media use for ecoliteracy learning, led by women. Availing from the massive subscription of social media among Indonesians and their significant share for social learning on sustainable living, the study focus on social media activism for sustainable living. The objective of the paper is twofold. First, it seeks to find out how social media can be as an avenue for social learning on sustainable living. Second, it probes on the way that social media shifts people’s conception on place and embodied practice, fundamental to the value formation on human-environment relation in ecoliteracy. In view of the objectives, the study employs a combination of online and offline ethnography. In order to gain an in-depth information, several women were selected for key interviewees. They are selected due to their role in the community, their knowledge, and their online communicability, indicated from the impact they make through the formation of community, both offline and online, such as zero-waste community, composting community, or from-garden-to-table community. A participant observation is also conducted alongside the interview. The study also employs desk study by comparing what the data collected with earlier research on relevant issues to help for the analysis. This study has not met any conclusion yet, and it is part of the research conducted for doctoral dissertation.