“Vocational studies is a kind of higher education with diploma degree (D3 & D4 in Indonesia). The graduates are purposed to know about working ability as the human resources on the industry, government or private institution, or also being an entrepreneur” As quoted from  www.vokasi.ui.ac.id

In this globalization era, professionalism is a thing that required by the working industry. In Indonesia, there are a lot of higher academic institution that provides great education, fast way to graduate and the other things that people could think that they can change their life for a better purpose. Many people, especially parents who wants their children to get a good and higher education think that vocational studies is just a studies who get a diploma degree and takes more time to catch a bachelor or master degree. And in our country most of corporate or industry are also think that if a person have more degree, they could work with a high position. Whereas, high position with no great expertise is nothing.

Different thing happens in another country. There are a lot of vocational studies who already approved by the industries. Even in Australia, they have a vocational scholarship for the international and local students, provides their academic and living cost, named The Endeavour Vocational Education and Training (VET). There are many college that have vocational studies as well as bachelor or the another academic degree. Higher education also guaranteed, they got many levels that equals bachelor and master degree. Means that the government and industry are already know about the quality of vocational studies.

From all those above, there are a lot of vocational network internationally. And Indonesia got so many potency that could make vocational studies getting bigger and approved by the industries. Why don’t we make something connected? It could be more easier if we can learn from the another country or even cooperate with them. If we want to get an awareness, the first thing we have to do is have a brand. Our brand, which named “vocational” have to be known by many people around us. So we could build a trust between people. In Public Relations, there are a lot of things that we can do to make a brand and get the awareness. By using Integrated Marketing Communication tools, it could be more easier.

Using the IMC tools is nothing with creativity. An industry needs creativity to compete another industry. For the simple example, if we see a flyer with a boring visualization, we also don’t want to see it, or even take it, so does our brand. Another IMC tools is making an event, which will attract people to come and will give an experience. An international event is very suggested to attract many people who not just only the target segmentation of vocational studies, but for all people who can change their thoughts about our Brand. And also many other tools of Integrated Marketing Communication.

The conclusion is, There are so many problems about how people see about vocational, and career after vocational students graduated. But there are also many tools that we can use for make it solved (event, social media, brochure, company profile, website) or anything else. If we make those tools work efficiently, our brand which is Vocational Studies will achieve the brand awareness that can used by many things: attract new students, awareness about the vocational to segmentations, people, or even by internationally.

Keywords— Vocational Studies, Program, College, New Students, Public Image