This study examines the effect of financial performance and industry type on impression management in the Management Discussion and Analysis (MD&A) report of the State-Owned Enterprises (SOEs) Annual Report. Two hypotheses were developed to explain the impression management practices in SOEs by focusing on financial performance and industry type. Data of this research were collected by conducting content analysis on the Discussion and Analysis of Management section. The sample of this research is 20 SOEs listed in BEI year 2013-2014. In this study, impression management practices in SOEs are indicated by the length of management narrative on the MD&A report presented. Data analysis technique used parametric and nonparametric test, that is independent sample t-test and Mann-Whitney u test. The findings of this study indicate that there is no difference in the intensity of impression management practices in management narratives between SOEs performing negatively and positively. Furthermore, the findings of this study indicate that there is a difference in the intensity of impression management practices on management narratives between SOEs service industry and manufacturing.