This paper investigates the significance of marketing business award on corporate reputation and marketing performance. Since the award is conferred upon a brand, this study also measures the moderating effect of brand equity of a brand that receives the award on corporate reputation. Its direct effect on corporate reputation is also measured. The unit of analysis of this research covers 2 x 200 customers of brands awarded by two marketing business awards such as ICSA (Indonesia Customer Satisfaction Award) and TOP Brand award. Applying Structural Equation Modeling (SEM) generates the following findings. Marketing business award ICSA and TOP Brand as relational and intellectual MBA influence corporate reputation of brand holder companies and in turn they enhance marketing performances in term of customer attitudinal and behavioral loyalty. As a moderator, brand equity of a brand which receives ICSA award enhances the effect of the award on corporate reputation while the brand equity itself does not influence corporate reputation. Otherwise, the brand equity of a brand which receives TOP Brand award does enhances the effect of the award on corporate reputation, while it does not moderate the effect of the award on corporate reputation. These findings confirm the theories application on this research as underpinning of the research model. The managerial implication on brand holder’s company is also elaborated.