Universitas Indonesia Conferences, Asia Pacific Business and Economics Conference

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Barrier in Innovation of Moslem Fashion Business: Evidence From Indonesia
Rora Puspita Sari, Nabila Asad, Nurul Kusuma Ramadhan

Last modified: 2017-12-22

Abstract


This paper research about the barriers faced by Moslem fashion industry in Indonesia when performing innovation within the organization. Innovation is inseparable in Moslem fashion industry. As Moslem fashion industry is becoming new trends, Moslem fashion now adapting more contemporary approach in designing apparels rather than the traditional one. To perform innovation is not without barriers in the business. This paper aims to research barriers that hinder Moslem fashion industry to adopt innovation in its organization. This research takes 72 samples from Moslem fashion industry players across big cities in Indonesia. This research applies qualitative approach, mostly using the interviews techniques and inductive approach in analyzing the barriers of innovation. It was found that human resource (lack of skills and shortage of skilled staffs), operational resource (raw materials problem), and imitation from competitors were the most frequent sources of barriers of innovation in Moslem fashion industry.

Type of paper: Research Paper

Keywords: Innovation; Innovation Barriers; Fashion Industry; Moslem Fashion Industry


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