ABSTRACT

This research is designed for helping e-commerce company for making decision related their mid-term planning for new product expansion either related with existing watch product or other products that might easily distributed by packed well and sends by expedition company. This research helps company’s decision making process by running a cost and benefit analysis for electronic products under two conditions, either selling electronic product by using company current existing e-commerce system which connected with their previous watch product or selling electronic product by using company brand new e-commerce system which completely separated from their previous watch product. This research use an holding company and their e-commerce website named Jamtangan.com as its sample and the method use in this research is cost and benefit analysis such as present value method, net cost benefit ratio, and return on investment. From this research, the company might make a better decision which one either selling electronic product by using company current existing e-commerce system which connected with their previous watch product or selling electronic product by using company brand new e-commerce system which completely separated from their previous watch product that is more profitable. From this research the company also might make a better decision about how they should expanse their other new product for facing business challenges in the global economy and disruptive innovation phenomena.

Type of Paper: Case Study